Way before my space, twitter and Facebook came into the picture, online dating is one of the social experiences that have been changed prominently by the internet. The online dating business has been with us since the early 90s and is estimated to be a 12-billion-dollar industry. There are a number of publicly traded companies that compete for online daters. The online dating industry is quite competitive, for a company to be successful in this industry it has to have a differentiated offering. Attracting a client base that is large enough is usually the biggest challenge for these companies; hence, the cut throat competition.

As a result of this stiff competition, marketing costs for these establishments are usually very high. Be that as it may, the online dating industry is dominated by a number of large corporations with a number of well-known websites. The online dating industry has grown in leaps and bounds over the past several years. This is because, over the years, online dating has become a socially accepted phenomenon. According to research, leading online dating websites are owned by publicly traded companies. Below are the top four publicly traded companies that have online dating operations.

  • IAC / Interactive Corp

This is an American holding company that is known to own brands across over 100 countries in the world. The brands are mostly related to media and the internet. The company has its headquarters in New York. In the early 2010s, the company came to be known as a match group. During this time, the company acquired a number of dating sites such as okCupid and singlesnet. In 2015, the company filed documents and announced an initial public offering for its stocks. The company’s shares officially debuted on NASDAQ the same year in November at 12 dollars per share. The company is valued at 3.73 billion dollars.

  • Jiayuan.com International Ltd

This is a Chinese online dating company. The company has been providing single adults with the opportunity to meet with the intention of forming long-term relationships, which may lead to marriage. The company offers those who wish to join free registration and immediate full search access. The company was founded in 2010 and has business interests in media and internet services. It is the largest online dating website in China. Chinese dating websites are different from American dating sites because they are mostly focused on finding husbands and wives for their subscribers. They also discourage singles from engaging in short term flings. The company is valued at 164.52 million dollars.

  • Spark Networks Inc ($146.62

This is a global dating company with brands specifically designed for singles that are in pursuit of serious relationships. The brands include but are not limited to Christian mingle, attractive world, eDarling, and jdate. The company was formed through a merger of spark networks and Affinitas GmbH in 2017. The company has a considerable presence across the world. It is publicly listed in the NYSE under the ticker symbol LOV. It is valued at 146.62 million dollars.

  • Friend Finder Networks Inc

This is an American internet company that was founded in 1996. Its headquarters are in Boca Raton, Florida and has offices in the states of California and New York. The company also has offices in Taiwan. It deals primarily with online dating, social networking services and adult entertainment. The company acquired its current name in 2007 after it was acquired by a penthouse magazine. In 2016, the brand penthouse was sold off.

Here are the most online dating companies that make their money through the subscription model. Browsing the site is normally free but contacting and messaging other users requires you to pay a subscription fee. However, there are a number of websites that are known to generate revenue from advertisements that are free to all users. Last year, the online dating industry generated 1.2 billion dollars. While it is a highly competitive industry, some players like the above listed companies have been able to make a name in the industry; and as a result, have been successful. The availability of publicly traded online dating companies in the stock market is a clear indication that this industry is lucrative but challenging for new entrants.

Press Release Distributed by The Express Wire

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